Video production brief

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Client information
Company name:  
Address, e-mail, phone number, contact person:  
Company business field:  
Characteristics of the main products and services:  
Sales territory of products and services:  
The target consumer of products and services (gender, age, financial state, interests):  
Competitive position on the market:  
Video production purpose and the final consumer description (e.g. to make the final consumer learn of competitive advantages of the product):  
Characters used in video (e.g. a young woman, the red car):  
Positive experience of the previous video ads:  
Negative experience of the previous video ads:  
The video should not have:  
The video should have:  
Special results of the marketing researches and wishes:  
Running time:  
Video production type (e.g. video ad, corporate film, viral video, fully graphic video):  
Use (e.g. the Internet, the TV, internal use):  
Message tone (e.g. rational, emotional, serious, humorous, realistic):  
Shooting locations (e.g. studio environment, business environment, the head office):  
Actors (e.g. only one principal actor, 5 acting roles):  
Is actors casting required?  
Graphics (e.g. fully graphic video, intro and outro, animated branding elements):  
Voice-over artist (e.g. 1 voice in 2 languages, 2 voices):  
Technical requirements to the image (e.g. Full HD 1080p, 4:3, 25fps, bitrate 50000, stereo 2.0):  
Additional requirements (e.g. subtitles in 3 languages, the use of crane during the filming, shooting with 2 cameras):  
References (links to best suited video productions representative of the required style/graphics):  
Project budget (desirable, greatest possible):  
Notes:  

Download the brief